At that lesson we learned a lot about two ways of giving labels to things in order to classify them and to make clearer the meaning we are trying to convey.
Denotation is using a name or label to evoke the meaning that word has, but connotation is using word or name to evoke personal memories. So denotative refers to an actual process, while connotative refers to the meaning associated with ehat we see. We disscussed different advertisments to see what editors wanted us to see and think about while looking at it.





