Wednesday, 12 October 2011

"Mr.Magorium's Wonder Emporium" opening title sequence

http://www.artofthetitle.com/2008/01/30/mr-magoriums-wonder-emporium/


That's my favorite opening title sequence. Editors definitely were influenced by Saul Bass's works(e.g. lots of curve lines, a hand that is putting out titles,graphics). You can follow a main theme, loads of toys, unusual games; everything is flying, jumping going round. Plenty of colors. Everything you can see in it is concerned to a story: Unusual toys - story goes around them, Notes & Keys of a piano - woman character is playing a piano and writing songs; Shoes - main character had a specific "relationship" with them etc. There are 2  main subjects in it that appears in every shot: a red ball that is jumping and conveys us a happy mood, and playfulness atmosphere , he is sort of  leading us through all the titles and characters ; and a house so-called Magorium's emporium also appears all around as it the main prop of the film.
Titles are different every time they jump out of some place, you never know where they are going to be. They have different colors and sizes each time, they might be put by a graphic painted hand or just pour out of the box. The background changes absolutely as the name of an actor starring changes, every background  portrays the character it shows, so you can find out something that is strongly related just to him.
So, this sequence has a meaning and a humor that make it brilliant. Music fits perfectly, we have an atmosphere of a holiday or a carnival that "Magorium's emporium is giving us", orchestrated music changes all the time from loud and quick to quiet and calming and back.


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