Since Task 2 is a group task we decided no to do it all together but separate all the points among each other and then put them all together in a presentation with the help of SlideRocket!. Every one gathered the information about particular important aspects of the combination of our Music video and ancillary task!
I have collected and prepared the information about the star image of our band and its importance for successful marketing of the band. Here it is:
The star image of our band
"Reportage" is a very high class, trendy, fashionable young females,
who are not only attractive, but also intelligent and politically and socially
involved! By their appearance and actions they are challenging social norms.
This is what you are going to see in the music video itself. We can't make
them too serious, as it will reduce the popularity of the brand (e.g. Jannele Monae, Caro Emerald). So, they are
going to have a fashionably retro look. According to Richard Dyer’s theory
“Reportage” is a synthetic band more than organic, since girls do not play the
instruments or write the songs themselves, however lyrics make sense and idea
that girls are trying to send to the audience about being beautiful and natural
and living the life, rather than concentrate on appearance you should be a
personality. In the CD digipack and website we are trying to make girls be
closer to the audience and look more real, for that purpose we put a lot of
backstage and real life photos of them on the website and inside booklet of the
CD digipack.
According to teenage VALS:
Evaluation task 2
The star image of our band
"Reportage" is a very high class, trendy, fashionable young females,
who are not only attractive, but also intelligent and politically and socially
involved! By their appearance and actions they are challenging social norms.
This is what you are going to see in the music video itself. We can't make
them too serious, as it will reduce the popularity of the brand (e.g. Jannele Monae, Caro Emerald). So, they are
going to have a fashionably retro look. According to Richard Dyer’s theory
“Reportage” is a synthetic band more than organic, since girls do not play the
instruments or write the songs themselves, however lyrics make sense and idea
that girls are trying to send to the audience about being beautiful and natural
and living the life, rather than concentrate on appearance you should be a
personality. In the CD digipack and website we are trying to make girls be
closer to the audience and look more real, for that purpose we put a lot of
backstage and real life photos of them on the website and inside booklet of the
CD digipack.
Target audiences for our band are:
-Young women
16-21
-American and
White European
-Housewives,
who admire that lifestyle and their beauty and want to look and live like them.
They want to be younger - 35-40 years old
-Fashionistas,
feminists
According to JICNARS scale (according to income):
-A - higher
management/ administration/professional
-B-middle
management/administration/professional
-C-subsistence
income/pensioners/widows/casual labour/unemployed
According to teenage VALS:
-Rebels:
Who wish to remake the world in their own image
-Utopians:
Who want the world to be a better place
-Trendies:They
crave the attention and admiration of their peers
According to VALS:
-Actualisers: Successful, sophisticated. They
are interested in their own development and expressing themselves. Image is
very important for them, not as evidence of status or power but as an
expression of their independence and character.
-Experiencers:
Young, enthusiastic, impulsive and rebellious. Looking for new, enjoying risk.
Quickly find new possibilities but are just as quick to cool. They find outlets
in sport, outdoor activities, and social activities. Avid consumers and spend
much of their income on clothing, music and film.
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