We logged on to Hurtwoodmedia Channel on YouTube in order to investigate the statistics about the gender, age, nationality, frequency, demographics etc. of our music video. These findings will also help us to identify our target audience, which inevitable for creating of the questionnaire and survey process since we need to ask those people who we are targeting but not someone who show no interest to our product!
Our video has been watched by people from Ukraine, Denmark, Singapore, United Kingdom and France! These are big countries from not only Europe but Asia as well, which means our video became global with the help of sharing and collaboration of audiences! Woohoo!
It is clearly seen from the statistics(scree grabs above) that our target audience are females aged 13-17 years old (51,83%) which means our video was mainly watched by our peers, maybe students from our school/media students, which resembles what we were expecting, since our video is targeting to the fashionista kind of people, who admire beauty and 13-17 years old are those who are interested in that kind of activity. Another big figure(12,75%) is females of 18-24 years old, who are interested in rebellious kind of style and fashion, suggesting we identified right target audience previously! The number of males(4,9%) watching our video is quite small, although we thought males would like to have a look at beautiful models singing, however this is not the case, but that is not a problem for us, since we didn't identify males as our TARGET audience.
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