These are:
-Young women 16-21
-American and White European
-Housewives, who admire that lifestyle and their beauty and want to look and live like them. They want to be younger - 35-40 years old
-Fashionists, feminists
According to JICNARS scale (according to income):
-A - higher management/ administration/professional
-B-middle management/administration/professional
-C-subsistence income/pensioners/widows/casual labour/unemployed
According to teenage VALS:
-Rebels: Who wish to remake the world in their own image
-Utopians: Who want the world to be a better place
-Trendies:They crave the attention and admiration of their peers
According to VALS:
-Actualisers: Successful, sophisticated. They are interested in their own development and expressing themselves. Image is very important for them, not as evidence of status or power but as an expression of their independence and character.
-Experiencers: Young, enthusiastic, impulsive and rebellious. Looking for new, enjoying risk. Quickly find new possibilities but are just as quick to cool. They find outlets in sport, outdoor activities, and social activities. Avid consumers and spend much of their income on clothing, music and film.
-Young women 16-21-American and White European
-Housewives, who admire that lifestyle and their beauty and want to look and live like them. They want to be younger - 35-40 years old
-Fashionists, feminists
According to JICNARS scale (according to income):
-A - higher management/ administration/professional
-B-middle management/administration/professional
-C-subsistence income/pensioners/widows/casual labour/unemployed
According to teenage VALS:-Rebels: Who wish to remake the world in their own image
-Utopians: Who want the world to be a better place
-Trendies:They crave the attention and admiration of their peers
According to VALS:
-Actualisers: Successful, sophisticated. They are interested in their own development and expressing themselves. Image is very important for them, not as evidence of status or power but as an expression of their independence and character.
-Experiencers: Young, enthusiastic, impulsive and rebellious. Looking for new, enjoying risk. Quickly find new possibilities but are just as quick to cool. They find outlets in sport, outdoor activities, and social activities. Avid consumers and spend much of their income on clothing, music and film.
Excellent - identifies the target audience well and uses industrial practice well in terms of looking at a market in terms of it's demographics. You clearly understand the use of Vals within your target audience and look to develop these in relation to your music video concept. Well done.
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